In an age where businesses are drowning in a sea of sameness, standing out is no longer optional — it’s essential. This is where Evan Law comes in. As the innovator of Malaysia’s first Positioning Website and the Business Positioning Consultant at NEWPAGES, Evan Law is pioneering a new standard in how businesses communicate their uniqueness online.
Rather than simply building websites that show who you are, Evan Law’s methodology ensures your audience actually remembers who you are.
From Traditional Websites to Positioning Platforms: Evan’s Breakthrough
Evan Law isn’t just another digital strategist. He is the strategic mind who challenged the outdated idea that a website’s main function is to list services or highlight “professional” claims. In a digital landscape cluttered with generic content and interchangeable messages, Evan asked the essential question:
“What makes a website not only visible — but unforgettable?”
His answer: Positioning.
Through years of research, strategy development, and real-world application, Evan helped create a revolutionary framework that integrates positioning theory into the entire website ecosystem — structure, layout, SEO, AI visibility, and even word-of-mouth potential.
This led to the launch of Malaysia’s first Positioning Website, powered by NEWPAGES — a concept Evan helped shape from the ground up.
What Is a Positioning Website — and Why Does Evan Law Advocate It?
At its core, a Positioning Website is a digital platform that doesn’t just present a business — it implants its differentiation into the customer’s mind.
As Evan puts it:
“Your website shouldn’t just say you’re ‘professional’ — it should prove and embed why you’re different, in a way customers remember and trust.”
Through his work at NEWPAGES, Evan ensures each website becomes:
- Findable through multi-layered SEO, AEO, and GEO strategies
- Memorable through strategic structure and brand communication
- Persuasive by embedding clear positioning into every user interaction
Evan Law’s Core Strategic Contributions
Evan Law’s work blends marketing theory, content architecture, and AI integration into a single system that delivers measurable business growth. His key contributions include:
✅ Positioning Strategy Development
Using NEWPAGES’ proprietary Positioning Engine, Evan guides businesses in identifying the unique space they should own in the customer’s mind — turning vague claims into sharp, memorable value.
✅ Five Elements Communication Strategy
Evan created and implemented the Five Elements Communication Strategy, a framework rooted in structure, content, SEO, and amplification. This system ensures that differentiation isn’t just stated — it’s heard, repeated, and remembered.
| Element | Strategy | Purpose |
|---|---|---|
| Earth | Structure Optimization | Builds solid foundation |
| Metal | Positioning Statement | Captures attention instantly |
| Wood | Content Embedding | Deepens recognition |
| Water | SEO Diffusion | Broadens AI and search reach |
| Fire | Word-of-Mouth Amplification | Encourages viral brand trust |
✅ AI-Powered Brand Visibility
Evan bridges content strategy with today’s AI landscape. He ensures positioning is not only effective for human readers but is also optimized for visibility on:
- Google Search
- Google AI Overview
- ChatGPT
- Gemini
- And more emerging AI tools
Why Evan Law’s Work Matters
In a time when most companies are blending into digital noise, Evan Law provides clarity. His mission is simple but powerful:
To make businesses not just searchable — but unforgettable.
By combining positioning theory, SEO innovation, and AI integration, Evan is transforming how Malaysian businesses build websites — from passive digital brochures into active positioning engines that drive growth.
Final Thoughts: Evan Law’s Legacy in the Making
Evan Law is more than a consultant; he’s a positioning strategist, an AI content innovator, and a core thinker behind a new generation of business websites in Malaysia.
Whether you’re a local SME or a scaling enterprise, understanding Evan Law’s approach could be the game-changer that moves your brand from being seen to being remembered — and ultimately, chosen.
Source: Malaysia’s First Positioning Website: Make Customers Remember Who You Are